Content is King — What Does That Mean? | MainShout

Here you will learn how to begin effectively writing website content because I think “ (CONTENT IS KING-Writing website content”.) As a webmaster interested in making money online content should be the MOST important word in your online life, as you may have already established from reading this website, or simply from your own knowledge:

Content is King-What Does That Mean?

Website Content is King. For marketers and copywriters this idea is well known. But what does it actually mean?

Content is simply the written, audio or visual text or message you publish either online or off. This includes not just the actual subject matter, the substance of the piece. But also the significance, the meaning behind the words.

In this way we can see that unless your content connects with the reader in some way, your message is easily ignored.

This message is published in any number of channels: blog posts, articles, tweets, websites, sales pages, landing pages, videos, photos, podcasts, newsletters, and invitations to events. In short, in all the different ways you are trying to reach an audience there must be some sort of message that is filled with “content.”

In the past, most of this content distribution was handled through a source like a newspaper, magazine, radio, or TV that gathered information, created news stories, and published it to many subscribers. Today many of the media channels are now struggling to find the revenue to keep them solvent. Why is that? What happened?

The Internet happened and changed all our lives. Now that people are spending more time in front of their computers, they’re gathering their own data, telling their own stories, and publishing them online for all to see, read, and comment on. The stories and need for them have not gone away. But the location of where people find the information has shifted away from offline to online sources.

And with that shift came the ability for the consumer to simply stop listening to your marketing message. The old-style interruption marketing is not as effective anymore. From TiVo and caller ID to the back key on your computer, the consumer is now in charge of how they want to receive your message.

Read also:- How you can make money in your free time with the help of Blogging?

How Can Clear Content Help You Grow Your Business?

This situation is forcing companies to find new ways to reach their customer base. It’s a double-edged sword. Adding more content to your online marketing on top of all the other tasks of running a business is a challenge. It does take more time and effort.

On the other hand, it provides a vast opportunity to present your particular message to a targeted audience who is waiting to hear what you have to say. It also helps you get very clear about your own business; who is your target market, what are their needs, what problems are they facing that you can solve?

How do you create great content?

The key is to know your customers, your readers, your buyers. Keep the focus on them. Find out what they are interested in, present the benefits they receive by working with or buying from you. Engage them, pull them in, use stories to bring your company to life and give your brand some personality. Educate, inform, entertain, be helpful, and show how you are the solution to their problems. All these are ways to use content to grow your business.

Whether you write articles, make videos, podcasts, or show photos, of course, quality matters. Taking the time to develop great content pays off in customers who keep coming back for more.

CONTENT IS KING-Writing website content

Content is the making or breaking point for your website. If you have plenty of good content your website will be successful, without it your site will slip into insignificance and die a slow and frustrating death. Brutal and honest!

To begin writing web content which works!
The content that you write for your website can and will hugely change the way that your audience behaves whilst at your site.

If it is a product or a service that you are selling then the way you talk about it will entirely change the visitor’s attitude to your site.

When you are writing content for your website you must always write in order to hold your visitor’s interest.

Right until they make their all-important contribution to your website, whether that is by clicking on one of your adverts or by purchasing your product or service.

Your visitors will only be interested in staying on your website if they feel that they are actually getting something out of it.

Therefore you must write in order to hold their attention and to make them feel like they are ‘getting something’.

It is fairly simple too, ‘give your readers something’, simply make sure that your content contains lots of original and valuable content. You are one step nearer to writing web content which works!

Sadly in the online world visitors really are not bothered about you. They really do not care about your existence unless they discover that you can help them in some way. I can prove that this is true in just one simple example.

If you enter a search phrase into Google it will come up with results, if you visit a page of results which is full of information about something only distantly related to your search term then you will click off the website and go elsewhere, won’t you?

Give your visitors what they want! After the visitor decides that the site is of use to them they may then decide to read other pages, for example, they may read your, ‘About author’ page.

Put yourself in the position of a potential customer, what would you read? It helps! You are two steps closer to writing web content which works!

After you have spent countless numbers of hours creating content for your website this may sound depressing and maybe even hurtful.

However, it’s true! It has been statistically proven that the average visitor will only read up to around 20% of what is written on a website.

Your visitor is likely to only read the first couple of pages of your website, furthermore, they will probably only scan the parts that they do read.

Therefore, if you are selling a product or a service make sure that you pack your punch early and make the sale before you lose your visitor! You are three steps closer to writing web content which works!

Visitors will not spend long on your site if they do not find what they want. Simple eh? For this reason, you MUST make sure that your website is well organized. Structure it with many different paragraphs, subheadings, and titles.

Your content should not look like a page full of solid text. This will overwhelm many of your visitors. It should be written in, easy to read, ‘bite-sized’ chunks. Remember, the organization is KEY!

You are four steps closer to writing website content which works!

Once you have finished writing the content for your website you should sit back for a while and read it through. Put yourself in your visitor’s shoes and jot down some questions to ask yourself. Below I have created some questions for you, but this list isn’t exhaustive.

If you can think of more then add them! You are now five steps closer to writing web content which works. Read on…

Even though everything you have written sounds great to you it may not be quite so clear to your visitors.

You were reading the content for the very first time would you have any questions to ask? If your content is written on a certain area of expertise with technical or jargonistic language then make sure you stick in a glossary of terms!

If not your visitor ‘aint’ going to understand you! Alternatively, stick in a definition of any potentially puzzling word in brackets next to it.

When writing content for the web many writers sit down and write as the thoughts come into their head. This is a good way of writing if afterward you read through your work and re-order it if necessary.

Oh and another thing, make sure there are no spelling mistakes or obvious grammatical errors, nobody wants to take advice from someone who seems not to have mastered a good command of the English language!

Navigation is often underestimated. It shouldn’t be. From now on think of navigation as being a highly important aspect of your site.

The reasons for why are simple. If your visitor gets lost they will leave your site! No sale, no money, no product awareness or point given across. No nothing for you!

Make sure your link titles accurately describe the pages that they link to-

Make sure that they are set out in logical places; the left-hand side of the page has been proven to be the most effective.

Don’t go for fancy menus and pop up, click over stuff. It may seem quirky but nothing beats a standard clear menu. Seriously! No nonsense! — Have your work proofread, — i.e.

Get a friend to read it through; they can look for grammatical errors, spelling mistakes, inconstancies in layout, font size and so on.

Many improvements can be made after obtaining a second opinion! Packing a punch with your headlines! Your headlines speak volumes about your site! Make sure that you write them well.

Make sure they grab the reader and make them read what you have written. Below I have compiled a list which contains different ways in which you can do this. You know what I am saying makes sense!

As you know that “Content is King,” this is what Google says, and there are umpteen posts across the internet, be it blogs, articles or whatever that uphold the proverbial twist in the search engine marketing tale.

The Content, in the entertainment parlance, is the way a tale is told in audio-video format, and whatever the mode of delivery, the box-office works only if the content is good, and hence, content is king. However, it does not seem to work anymore since many entertainment companies have long written off a lot of “content” worth billions.

Content Is King When Quantity Is High

Coming back to the internet, Google’s “Content is King” refers explicitly to textual content on the basis of which it indexes a website through relevant keywords and key phrases. So, content that is unique and has a fair amount of keywords and key phrases which are relevant to a website makes sure that it appears on Google indices.

Although initially, it takes some time for the website to show in the indices, once there, it will be periodically monitored. For better results, it is best to submit your website to Google Analytics and other search engines like Bing and Yahoo.

Now, apart from the web content that you already have on your website that you may change periodically, you cannot get Google to index it higher with the same content time and again, can you? The solution — simple, write a few more articles about the products and services that you offer, sprinkle them fairly with your keywords and key phrases that you have already use on the internet, and submit them to article directories. This has a three-fold advantage.

Advantage

a. For the keywords and key phrases that you use in the article, put in two or three hyperlinks that point to your website. Google sees them as relevant back links and helps your index position go up.

b. If your articles are good and have informative content, readers would click on the links to get to your website. This helps your traffic, business as well as your Alexa ranking.

c. The more content you have strewn around, the more back links you have, Google interprets this as major relevance and advances your site index further bringing it to the top of the engine in due time.

If you can do this regularly and to more directories, the more the back links and better is your ranking. Reflecting back on what we have just discussed, it is apparent that good links as well as more links are what help your cause in search engine marketing. So, content is king and quantity is high, content is “emperor.”

Facts do not change and neither will Google, so make sure that you have an article marketing plan ready and going so that your website keeps ranking on the top of Google. It is most probable that if you rank high on Google, you will rank almost parallel on other search engines like Bing or Yahoo, although it is not necessarily so.

So what are you waiting for? Read my website content writing tips and make amends!

1. Really emphasize your site’s benefits-the reader will not read what you have to say unless they can see why it will be beneficial to them. Write like this: ‘Make £20 an hour with Google Adsense.’
2. Do not use ‘wishy-washy’ words- Select words which hit hard, e.g. smacked, awesome, incredible, etc, pow!
3. Make use of words which actually, almost physically grab your reader’s attention-E.g. Find out, discover, unleash, etc
4. Communicate with the reader-Be personal! — use ‘I’ and ‘you’ when you are referring to your visitor. That way they will feel involved with what you have to say. Address them!
5. Don’t use lots of fancy colors, exclamation marks, and full stops- If you do this you will make your site look silly. Silly sites don’t get taken seriously; in fact, a silly site will get you nowhere! Oh yeah, and don’t constantly write in caps lock! That would be amateur and silly too!
6. Use the present tense-There is no time like the present when it comes to website creation and making money online! Quit wallowing in the past!

Now you can begin writing web content that works! Like a KING “(CONTENT IS KING-Writing website content)”:

Originally published at https://mainshout.com on November 9, 2020.